According to the research report data of Chrono24, the world’s largest second-hand watch trading platform, Breitling has become the third most popular high-end watch brand on the platform all year round, and ranks among the top five in terms of user searches in the Americas and Europe.
Breitling’s watch products focus on timing and are deeply bound to pilot elements, which leads to Breitling’s product design biased towards sports and pilot models, and the dial elements are relatively complicated. Early Chinese users who bought luxury watches for the first time tended to prefer traditional three-needle formal watches for business occasions. The demand for sports and complicated watches was not high. In addition, Breitling replica watches mostly have a diameter of 45mm and 48mm, which is slightly larger for Asian wrists and less comfortable. Therefore, Breitling was only well-known among professional user groups such as domestic pilots and heavy watch fans in the early days.
Luxury goods are mostly considered to be products that sell culture and stories. There are also different opinions in the industry on whether it is necessary to localize and improve products. Fundamentalists insist on authentic cultural output and maintain brand scarcity tonality; free marketism The latter persist in exploring localization improvements, trying to seize market opportunities; the differences between the two are also soul tortures that luxury brands constantly encounter.
Replica Breitling began to reshape the product line, providing users with diversified products and current aesthetic choices through the product matrix. In terms of new product release strategy, replica Breitling broke the original rhythm of releasing new products once a year, and realized the rhythm of releasing new products every month. While maintaining the market popularity, it also matched the product needs of different groups of people.
It is worth mentioning that replica Breitling has redesigned its own brand logo, which also means changes in brand positioning strategy and brand user perception. The adjusted logo removes the original wing element, which is more concise, elegant, and expandable. It is no longer limited to sports and flying elements, and provides products to more dimensional people. For example, the Breitling Puya series is more elegant and formal, and the traditional winged logo will still be applied to young sports watches such as Super Ocean and Avenger.